International Marketing(in English)

Why choose to study this program?

All courses instruction and discussions of contemporary business issues are done in English, drawing on the vast knowledge and experience of our international faculty. International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, we will discuss how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies.

Main Courses
International Marketing Management
Strategic Management
Operations & Supply Chain Management
Consumer Behavior
Brand Management
Marketing Research Methods
Advertising and Promotion
Internet Marketing

Program Objectives
The aim is to produce graduates with good business management skills that are efficient in Asia as well as in the rest of the world.

The programs emphasize personal development and the acquisition of business skills to:
ensure that each student is challenged individually to attain the highest standards of personal excellence;

introduce students to some basic humanities and social science courses that help them expand their perspective, and become responsible members of civil society;

ensure that students learn to question assumptions and come up with creative and meaningful solutions;

enhance learning by hands-on projects and teamwork.

Degree Awarded
After graduation, students will be awarded Bachelor Degree of Business Administration (BBA) .

Internship
Students will have the opportunities to be engaged in industrial collaborative projects, visits to companies, interview techniques, resume instructions and review, and career consultation.The graduates of this program can work in the International trade transportation, insurance, customs clearance etc agencies, specialized foreign-trade corporations, and import and export department's of foreign-owned enterprises.