Program Highlight
Today, SYSBS is regarded as a leading business education institution, with both the "211" and "985" quality marks, and is one of the four prestigious institutions throughout China to be conferred the National Key Discipline for Business Administration and the National Discipline for Management Science.
The major of marketing in the Department has a long history and an outstanding reputation in Mainland China. With the steady and rapid development, the department started to educate Master candidates of marketing in 1989 and Doctor candidates of marketing in 1997, which is also one of the first Doctor programs in Mainland China.
Teaching Objective
This program aims at cultivating managerial and marketing professionals with full development in the aspects of moral, intellectual, physical and aesthetic education. Candidates should comprehensively acquire fundamental theories of economics and management, firmly master basic theories and practical abilities of modern marketing, and obtain a global vision, pragmatic work spirit, outstanding competitiveness and communication skills. Specific objectives are as follows:
Main Courses
Consumer Behavior, Marketing Research Methodology, Marketing Strategies Management, Brand Management, Global Marketing, Service Marketing, Retailing Management, Marketing Channel Management, Logistics Management, Sales Management, Pricing and Promotion Management, Social Psychology.
Fee Structure
1.Tuition Fee:26000 RMB/year
2.Accommodation Fee:10500RMB/year/double room
16500RMB/year/single room
1.Living Cost: 15000～20000RMB/year
2.Insurance: 600RMB/year
3.Others (books,deposit): 2000RMB/year
In total: 54100RMB～65100RMB
Internship
Internship: in the 9th semester, 4 weeks in total.
Duration
4 years
Degree Awarded
Students who have completed all the credits in four-year study will be awarded the Bachelor’s degree of Management.
Future Career
The candidates are able to undertake various management jobs, including marketing surveys, data analysis, experiment design and conduction, market development, business negotiation, sales and advertising, etc. in various enterprises and governmental departments.
Teaching Facilities
SYSBS has a number of building complexes that support teaching, administration and research. For example, Scienscope Hall is used predominantly for the MBA programs, Tsun Wen Tong Hall is used predominantly for the EDP programs.
Teacher Highlight
At present, the Marketing Department is composed of 18 faculty members: five professors, seven associate professors and six lecturers. The faculty includes Professor Lu, Taihong, the first winner of 2001 Kotler Marketing Award-Theory in China, Professor Wang, Haizhong, the primary investigator (PI) for the first breakthrough project in Philosophy and Social Sciences (“Research on Development Strategies of Speeding up Building Prestigious Brands Worldwide of Chinese Enterprises”) supported by the Ministry of Education of the People’s Republic of China in 2008. All the faculty members have gained their Doctor’s degrees in marketing or related areas and have experiences of overseas training or visiting.
