Program Objective
School of Foreign Languages (SFL) of
Zhejiang Gongshang University offers undergraduate program of Business English
in the field of Business English and Cross-cultural Communication, one of the
fastest-growing and most-rewarding professions in today's global economy. This
four-year BA program is designed for international students who are interested
in business communication between China and other countries.
This program emphasizes more in practice than in theories of business
communication. The program focuses on cross-cultural business communication,
especially marketing in China, creating tremendous opportunities for students to
develop their future careers. It aims to equip students with basic knowledge of
cross-cultural business communication, marketing in China, international trade
laws and policies, business management, intercultural negotiation, business
protocol, Chinese culture, etc. Through four-year study in this program,
students are expected to acquire the following:
Abilities of cross-cultural
and business communication
Abilities in marketing in China
A better
understanding of China's economy, history, education, culture and policy of
foreign trade
A good master of the basic methods in business,
communication, international trade and cooperation under cross-cultural
circumstance.
A solid foundation of English language skills, especially in
business communication
Courses
Business English, Marketing in China, Project and
Management in China, Chinese Culture, Chinese Education Market, English for
International Finance, English for International Marketing, English for
Logistics, Cross-cultural Communication, C-E/ E-C Interpretation for Business,
Comprehensive Business English, China's Policy of Foreign Trade, Business
Presentations and Public Speaking in English, Business Letters Writing,
Negotiations in English, Report Writing, Practice for International Trade,
Business Protocol in China, etc.
Length, Credits and Degree
The length of curriculum is
normally four years with a minimum of three years and a maximum of six years.
Minimum credits for graduation: 130 credits. Qualified student will be granted
Bachelor Degree of Arts in Business English in the field of Business English and
Cross-cultural Communication by Zhejiang Gongshang University.
Instruction Language
All the courses are delivered in
English
Dissertation is required to be written in English
