Marketing

The major is designed to train professionals with basic knowledge of management, economics, law, and marketing, who can to get engaged in marketing activities with the capability of research, decision-making, resilience, and pioneering. They should be familiar with the characteristics and operation of the market rules of the industry (particularly the information industry).Graduates are competent for such position as marketing and management in enterprises, institutions and government departments (focusing on the telecommunications industry), and teaching and research as well.
The major is featured with information technology, so graduates find their jobs mainly in the areas of telecommunications industry. Teachers of the major are experienced with strong research capacity. All the teaching and training activities are carried out from the perspective of marketing, which fully embodies marketing thinking that "ability" takes the priority. For a marketing personnel, efficiency, performance, effectiveness consist of the whole work. Students are trained for the target of marketing positions, with an innovative model, by implementing and supporting the requirements of marketing. Skills are emphasized in the teaching System, course content, and teaching methods, all of which are two innovative. Students in the first 2 years are trained in accordance with Business Administration as a largest category for a theoretical basis, and at the third school year they can finish their follow-up coursed in accordance with their own choice of specialties.