Founded in July 2006, the School of Management dated back to the previous Nanjing Financial and Trade Institute and was among the earliest departments of NAU. It constitutes Business Administration Department, Public Administration Department, Human Resources Management Department and Marketing Department.
There are 1156 full-time undergraduates, 50 teachers and staff members, of which 40 are full-time teachers. Among the teachers, there are 10 professors, 16 associate professors and 23 PhD degree holders (including PhD candidates). Around 200 theses have been published in authoritative journals such as Administrative Management in China, Recent Trends in Economics, Modernization of Management, Soft Science in China, The Development of Human Resources in China. About 10 treatises have come out. The school has also engaged in around 20 national social sciences foundation and provincial research projects, and won more than 10 ministerial and provincial awards.
B.A. Marketing
Objectives: This program fosters high-specialized marketing management talents, who have the knowledge of management, economics, law and marketing and the ability to carry out marketing management works. They are expected to be qualified for marketing and management, teaching and research work in enterprises and institutions, and public departments.
Objects: Four-year Bachelor of Management Degree
Main Courses: Management, Micro-economics, Macro-economics, Management Information System, Financial Management, Marketing, Market Research and Statistics Analysis, Market Estimate, Operational Decision Analysis, Consumer’s Behaviors, Network Marketing, Advertising.
