Marketing Management

Introduction:

Jiangsu Normal University has been authorized to run the Master of International Economy and Trade Program since 2011 and the first enrollment was in 2012. By now, a strong teaching and research team of 34 members has been built up, among whom are 16 professors and 18 associate professors. 16 of those are now supervising either doctor candidates or master candidates. Up to now, the team has already demonstrated academic excellence: 1) hosting 10 National Social Science Fund Projects, 5 projects from National Natural Science Foundation, and numerous others granted by the Ministry of Education, Jiangsu provincial governmentand various associations; 2) published over 400 papers nationally and internationally; 3) issued 8 books; 4) won 4 awards from the provincial government for academic achievements; 5) set up 4 provincial-level centers in social sciences research.

The program is aimed at bringing up personnel specialized in international economy and trade. The graduates will be able to undertake analysis and management work in such trades as finance, securities, insurance and international trade; to do teaching and researching work in research centers or educational bodies; or to pursue further study as a doctorate candidate in Economy.

The students are to lay a solid foundation in economics, trade, and quantitative analysis; master the skills in computer operations and be proficient in Chinese so as to be able to carry out theoretical or applied research in international business and trade. They are expected to shoulder posts in business management, business consulting and research.