To become a successful manager in the cultural industry, you need to understand the sector – from marketing and management theory to applied specialist skills to utilize in the field. This program is suitable for those working in or seeking to enter into the cultural industry. It is designed to develop your critical and analytical skills and your understanding of the ways in which policy trends, emerging business models and new working practices are combining to reshape the sector.
Learning Outcomes
To grasp the knowledge of economics, marketing and management theory
To have strong practical ability
To have the ability of market research and forecast, planning and execution
To have business negotiation skills
Core Curriculum
Market Investigation and Analysis, Business Etiquette, Sales and Negotiation, Consumer Psychology, Advertising Planning, Cultural Industry Marketing, Network Marketing and Promotion, Electronic Commerce and Network Marketing, Customer relationship management, Marketing Strategy, Practical Eloquence
Future career
You will have many opportunities to go in for theoretical research on cultural industry management, also in the propaganda and cultural system, cultural management organizations.
