Events Management （in English）

This degree course is offered by the University of Huddersfield and delivered at SBC.
 
What is this course about? 
Events Management is becoming increasingly important as a specialist field of study. Events are very diverse and can range from small private functions to large scale festivals, sports tournaments, pop concerts, carnivals and international mega-events such as the Olympic Games.
 
This course is designed to produce graduates equipped with the skills, knowledge and competence to manage events, who can engage with specialists in planning and executing a range of routine and complex events. This may include venue selection, public safety and crowd control, the provision of staffing, marketing, design and staging, music promotion and sponsorship.
 
You may study the full degree at SBC in Shanghai to receive the University of Huddersfield degree certificate (4+0/3+0). Alternatively, you may study partly in Shanghai and partly in the UK, and receive a degree certificate from one of the nine SBC partner universities (3+1/2+1, 2+1+1/1+1+1, 2+2/1+2).
 
What will I learn?
The first year is the NCUK International Foundation Year (IFY). It comprises the Year 1 English for Academic Purposes (EAP) programme, which is designed to give you the necessary skills in all 4 language areas (reading, writing, listening and speaking). You will practise these skills by expressing your ideas in spoken or written form, taking part in academic discussions, taking effective lecture notes and giving oral presentations. This is carefully integrated with the content modules delivered by the Department of Business and Economics and the Department of Mathematics to fully prepare you for years 2-4 of the degree. 
In the second year, you will start to take the typical modules in the field of events management, including Introduction to the Events Industry, Managing Events, Events in Context and Organisational Behavior. You will also take modules in the related subjects of Microeconomics, Macroeconomics, Business Law as well as Business Study Skills to facilitate your study in the highly specialised area. Therefore, in Part I (Years 1 and 2) study students will be provided with the basics of the chosen subject that are required for the advanced study in Part II (Years 3 and 4).

In the third year, you'll study core areas of events management including Managing the Live Events, Design for Events, Events Marketing and Consumer Behaviour and the Events Experience, Media Relations Management, Human Resource Management for the Events Industry, and Stadium and Arena Management.
 
In the Final year, typical modules include Managing the Client Event, Global Events and Festivals, Managing Creativity, Strategic Sports Management, and Fundraising and Sponsorship for Events.
 
How will I learn?
You will learn through lectures, group projects, industry visits, practical work and managing live events. The opportunity to gain practical experience of events management is a key feature of this course. This is achieved by fieldwork visits, volunteer work experience, staging of events on campus and off campus in the final year.
 
How will I be assessed?
We employ a wide variety of assessment methods involving presentations, assignments, group reports and feasibility studies.
 
Can I receive support for career development?
SBC has an established Centre of Career Service and Student Development, which runs tailor-made skill training courses and helps students to recognise their own potential and plan their future. SBC cooperates with a broad range of Multinational Corporate Partners including Fortune 500 companies. Students will have unique opportunities for internship placements and attending training programmes during their duration of study at SBC.
 
Where can I find a job?
This course offers a wide range of career opportunities in events and conference management and related fields. There are also employment opportunities in the voluntary sector in events management and charity fundraising, sport, arts and the music industry.

Certificate of Graduation and Degree
Qualified students will be granted certificates of graduation and Bechelor Degree(British Degree)