International Tourism and Hotel Management

Program Goals

The undergraduate program of International Tourism and Hotel Management (ITHM) aims to educate and prepare students for succeeding in the tourism and hotel management areas by providing them with essential theories, knowledge and professional skills, which will enable students to adapt to the current and future professions in tourism against the milieu of economic globalization and cross-cultural communications. Students will have opportunities to develop, promote, and deliver events, design and market tourist facilities and attractions, and engage in and evaluate hospitality encounters. Contemporary issues such as sustainability, innovation and customer service will be explored on local, regional and global levels. The ITHM program blends cutting-edge research and theory with practical exercises to develop students’ managerial abilities and business acumen.

The lecturers have strong industry and research experience, integrating their expertise into their teaching. The graduates, with special bilingual skills and cultural background, will be well positioned for a promising career in the tourism, hospitality or events industries in and out of China such as higher education sectors, tourism research institutions, tourism business fields and exchanges of tourism culture both locally and internationally.

Program Objectives

Upon successful completion of this course it is expected that students will be able to:

1. acquire bilingual (English and Mandarin) and cross-cultural communication skills;

2. articulate an in-depth understanding of tourism theory and practice in a global setting;

3. apply a critical familiarity with the skills and techniques to develop best practice policy and planning for international tourism and hotel management in diverse enterprises;

4. command basic knowledge of Chinese history and culture, as well as the status quo of China;

5. demonstrate a thorough understanding of research methodology and ethics, and an ability to undertake a small, independent research project of relevance to tourism management.

Main Courses

Chinese Culture (I-Arts) (II-History)

Applied Economics for Tourism

Tourism Management Principles

Tourism Marketing

Tourism Culture

Tourism Geography

Tourism Sociology

Business Statistics

Project Management

Sustainable Tourism

Visitor Attraction Management

Tourist Psychology and Behavior

Fundamentals of MICE Management

Hotel Management Practice

Business Communication in Tourism and Hospitality

Tourism Industry Placement

Tourism Research Project